Part of an evolving business is growth and as a brand grows, every aspect of that business must pull its weight in order for the business to move to the next level. One of the most common areas to lag behind the rest is the brand’s site and considering the revolution in today’s digital world, the excuses are running out… fast.
A website that is not optimised for mobile is an advertisement to the outside world that attention to the fine details are not a big part of your brand. Regardless of the industry you are in, whether it’s construction, wood chipping or baking, the public at large are using their phones for browsing.
Mobile has overtaken desktop for most searches through Google and there are more mobile-only users than desktop-only users. Users today are to the point of being offended, if they arrive on your site and it’s not responsive. Further than that, they expect an experience that has been specifically designed for use on the exact screen size they’re using.
That means that if your website is not built with responsive design and responsive development that can adapt seamlessly to any screen size, the lions share of your visitors will not even give you a look in. “Shame on you for expecting me to resize anything!” is usually the thought process.
As brands evolve and grow business owners need to be mindful of areas hampering that growth. If your website is not mobile ready, it’s hampering your growth.