From your website to your business cards, every touch-point should be singing the same song, at the same pitch, with the same beat. Consistency and alignment are the keys to successful brand execution. Without them, audiences become confused and trust is lost.
When a brand applies its Strategy (Step 1) and Identity (Step 2) with religious Consistency (Step 3), brand awareness and recognition begins to sprout, people remember who you are and why you can help them. The next time they need your product or service, you’ll be top of mind.
That, is where business is won and lost.