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Step 3: Brand Execution

Step 3: Brand Execution 2018-06-20T03:04:16+00:00

Consistency with every interaction at every touch-point is remembered.

From your website to your business cards, every touch-point should be singing the same song, at the same pitch, with the same beat. Consistency and alignment are the keys to successful brand execution. Without them, audiences become confused and trust is lost.

When a brand applies its Strategy (Step 1) and Identity (Step 2) with religious Consistency (Step 3), brand awareness and recognition begins to sprout, people remember who you are and why you can help them. The next time they need your product or service, you’ll be top of mind.

That, is where business is won and lost.

  • Web Design & Development

  • Brochure Design

  • Advertising

  • Video Ads

  • Interactive Presentations

  • Environmental Design

| 3.1 | Web Design

Your website is often your first chance to impress. Not only does your website need to look and act nurtured and maintained, it needs crystal clear communication that gets to the point instantly. Save your fluff for somewhere else and communicate something valuable inside three seconds.

| 3.2 | Brand Collateral

Whether a printed brochure or a digital presentation, every single piece of material is a chance to impress or disappoint. When each touch-point looks, feels and sounds the same, it communicates stability which results in trust. Never miss an opportunity to gain brand trust.

| 3.3 | Brand Experience

If seeing your visuals and reading consistent content builds brand awareness, then experiences build emotional connections. When your audience has a genuinely positive experience with your brand, whether through a sales rep, a customer support call or a personal gesture, they will form an emotional bond (and will likely repeat the experience to friends and family).

Brand Advocacy is where the art of branding is at its most potent. A positive experience is worth more to your brand than any form of marketing.

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BRAND ARCHETYPE CHECKLIST

We all connect with personalities,
not features or benefits
Follow the 4-Step Process to give your brand a personality with opinions and attitude that your audience will remember.
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