Branding | Brand Naming | Brand Development | Digital | Advertising
An unnamed technology company came to us in need of both a brand name and visual identity. The owners wanted to appeal to a young market (18-34) primarily while not distancing themselves from the older (35-54) market. They wanted their brand to represent ‘Modern’ ‘Simple’, ‘Premium’, ‘Young’.
The Immajin Mobile name was born following a review of the world’s competitors and an exhaustive list of keywords, their meanings and the mission statement of the company.
Using a combination of human elements, young imagery and modern treatments, we produced a brand identity that was not only visually appealing to the intended market, but also portrayed a sense of quality and luxury, broadening the appeal.