Cassius Mining
Brand Storytelling | Video Presentation | Web Design | Brochure Design | Interactive Presentation
THE BRIEF
Cassius Mining came to us prior to their capital raising roadshow in London. They had a great story to tell but it needed to be told in a dynamic way (A slideshow presentation wasn’t going to cut it). They had done some excellent community building work, had a big impact on the region economically, and were producing some great results. They needed these major points to be extracted and presented to potential investors in a way that resonated.
THE SOLUTION
After a strategic review we drew some insights. The audience was interested in brass tacks, but the impactful backstory supported the potential with stability and meaning. Cassius Mining is a brand with purpose.
The presentation would be supplemented with a brochure providing more details covered by the video while the leadership team would present an interactive presentation diving into the opportunity. Finally, we designed and developed a new website supporting the overall story, results and opportunity Cassius provided which the audience was directed to for further research.
EXPERTISE
