After a strategic review we drew some insights. The audience was interested in brass tacks, but the impactful backstory supported the potential with stability and meaning. Cassius Mining is a brand with purpose.
The plan unfolded with the presentation environment at the forefront. The roadshow would consist of a series of meetings where investors would listen to a pitch of the ins and outs of various businesses before deciding where to invest their funds. The introductory strategy for Cassius would be to present a three minute narrated video (extracted from a series of interviews with the leadership team). The narration would tell the Cassius story, community impact, regional history and descriptions followed by the opportunity, illustrated through animated charts and maps.
The presentation would be supplemented with a brochure providing more details covered by the video while the leadership team would present an interactive presentation diving into the opportunity. Finally, we designed and developed a new website supporting the overall story, results and opportunity Cassius provided which the audience was directed to for further research.