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Cassius Mining

/Cassius Mining
Cassius Mining 2018-01-30T23:36:12+00:00

Project Description

Cassius Mining

Brand Storytelling | Video Presentation | Web Design | Brochure Design | Interactive Presentation

THE BRIEF

Cassius Mining came to us prior to their capital raising roadshow in London. They had a great story to tell but it needed to be told in a dynamic way (A slideshow presentation wasn’t going to cut it). They had done some excellent community building work, had a big impact on the region economically, and were producing some great results. They needed these major points to be extracted and presented to potential investors in a way that resonated.

THE SOLUTION

After a strategic review we drew some insights. The audience was interested in brass tacks, but the impactful backstory supported the potential with stability and meaning. Cassius Mining is a brand with purpose.

EXPERTISE

  • Audience

  • Competition

  • Differentiator

  • Core Message

  • Brand Storytelling

  • Web Design

  • Brochure Design

  • Interactive Presentation

  • Car Decal Design

iconic fox cassius website
iconic fox cassius leadershipiconic fox cassius car decaliconic fox cassius communityiconic fox cassius map 1iconic fox cassius chart

BRAND ARCHETYPE CHECKLIST

We all connect with personalities,
not features or benefits
Follow the 4-Step Process to give your brand a personality with opinions and attitude that your audience will remember.
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