Branding | Brand Development | Brand Identity | Brand Strategy | Custom Platform
With a young and entrepreneurial leadership team, Burmudo Gaming came to Iconic Fox with ambition. As gamers, they recognised the lack of a platform dedicated to the growing and passionate gaming community, that would focus on the pre-used gaming market for both hardware and software.
They wanted to fill that gap with a custom built platform and new brand to encapsulate excitement and energy. For gamers to associate their brand with a passion for gaming and the leaders as “one of them”, rebelling against the corporate middle man.
Our research on the audience uncovered stereotypes as well as left field contributors, opening the strategy to a broader gamer base. The rebellious stance appeared a common trait given throughout the community, which was further integrated into the market position.
The platform focused of intuitive modern UX to allow for seamless navigation while also providing space for brand execution. This execution had brand awareness and memorability at the forefront, to catapult Burmudo into their new environment, and anchor their brand in the mind of their audience.