This is where the fun begins. Getting as many ideas out as possible allows for every angle to be explored. The first few minutes of this process is usually relatively easy and quite enjoyable. It’s the proceeding minutes, hours, days that it becomes more difficult.
Using the material outlaid in front of you (your message, personality, tone, competitors) record as many keywords as possible. Use keyword tools to find synonyms and extensions (such as keyword.io and thesaurus).
Once you have an exhaustive list, it’s time to get creative. With your message and your personality at the forefront of your thinking, attempt to link words that communicate that message in the personality or tone previously extracted.
Try to be playful and allow the process to flow and use some of the following techniques to extract as many possibilities as you can.
Don’t expect the tagline to reveal itself within the first hour. That’s not to say that it won’t. The creative process is not a science and sometimes a simple word can open up the imagination and combine with memory recall to spit out a tagline that fits like a glove. The one that was meant to be.
For most however, it is usually in the frustration of the process that the magic happens. In pushing our imagination and limitations, we open doors of our imagination. A lot of those doors lead to dark rooms and dead ends, but some of them open up into other worlds. The point is, the harder you push, the more frustrated you become, the more doors you open, the more likely you are to find that missing link.