Choosing the colour for your brand has got to be the easiest part of creating a small business right?

Your favourite colour has always been blue plus some of the biggest companies in the world have blue branding so why fix something that’s not broken?

Done, Blue it is (Tick! productivity is through the roof today).

Ok, wait, back it up for a second.

Now, I’m sure you didn’t think when you got into business that becoming a colour psychologist was part of the deal.

That said, if you understand your audience, the position you want to take in the market and the personality you want to adopt, then you should understand which colours that are best suited to your objective.

This infographic will give you a great starting point to help you extract some insight for your strategic colour decision for your brand.

iconic fox colour in branding infographic