Brand Before Metrics (An Old-Fashioned Strategy)
Today, it’s all about big data. Everything your customer [...]
Strategy or Tactics: What Drives Your Brand?
In The Art of War, Sun Tzu said: “Brands [...]
The Most Common Brand Story Mistake
When you read a great book (or watch a [...]
Brand Archetypes: The Definitive Guide [36 Examples]
There’s just something about the brands we connect with. [...]
Is your Brand a “Friend with Benefits”?
Is your brand a "Friend with Benefits" or an [...]
Tell them the Bare Necessities
Why do so many visitors to our website leave [...]
10 Steps to Build your Brand from Scratch
“Build it and they’ll come”, they said. [...]
The key to connecting with your audience
As consumers, we make buying decisions every day. Although [...]
Build a Stunning Brand [50+ Action Steps]
“Build it and they’ll come”, they said. [...]
