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Iconic Fox – Memorable Brands For Ambitious Businesses 2018-06-20T02:39:43+00:00

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When you engage Iconic Fox, you will get a project partner that truly takes the time to really understand what your objectives are…Their process really works.

Anthony Karam – Principal / Director, Cassius Mining

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What makes us different?

We know there’s enough noise in the marketplace to give an aspirin a headache. Your business likely has everything it needs to fit your audience like a glove, yet they can’t seem to find you. The reason? Well the good news is it’s not likely your business, rather, it’s the way you communicate and appear.

STEP 1 
STRATEGY & STORY

How you want your audience to remember you is deeper than your visuals and our brand message framework will extract exactly how you need to speak to them. Your differentiator and position in the market will identify where you throw anchor in their mind, while your story will cement it there.

STEP 2 
BRAND IDENTITY

Your strategy and story will go a long way in determining how you appear. When you know who your audience is, you know what attracts them. From your logo to your image style, your audience should be attracted to how you present and should see themselves in the look and feel of your visual identity.

STEP 3 
BRAND EXECUTION

While your brand identity determine the look of your website and brand visuals, your strategy will dictate your language, what you say and how you say it. In Brand Execution, your identity and strategy come together so your audience is attracted how your brand looks, but impressed by your substance and understanding.

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BRAND ARCHETYPE CHECKLIST

We all connect with personalities,
not features or benefits
Follow the 4-Step Process to give your brand a personality with opinions and attitude that your audience will remember.
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