When you engage Iconic Fox, you will get a project partner that truly takes the time to really understand what your objectives are…Their process really works.
Anthony Karam – Principal / Director, Cassius Mining
What makes us different?
We know there’s enough noise in the marketplace to give an aspirin a headache. Your business likely has everything it needs to fit your audience like a glove, yet they can’t seem to find you. The reason? Well the good news is it’s not likely your business, rather, it’s the way you communicate and appear.
As you likely already know by now, it’s not that straightforward. You see, we speak to our audience everyday with our words, our brand identity and website copy, yet we tend to position our own business as the saviour that our audience has been looking for.
Let’s get something straight. We are not your saviour. On the contrary, you are ours. We exist to serve you not the other way around. But we have the experience to guide you and your business on the path to brand awareness and success, through connecting with your audience in a way that resonates, verbally and visually. Shifting your paradigm to frame your audience in the same way is part of what we do.
From multinationals to start-ups, with budgets big and small, we have helped businesses to communicate clearly and impress visually, allowing them to resonate with their audience, build awareness and amass a loyal following.
Our 3 step process allows us to uncover who we are speaking to, communication that resonates, an identity that attracts and the coming to life of that new brand.
STRATEGY & STORY
How you want your audience to remember you is deeper than your visuals and our brand message framework will extract exactly how you need to speak to them. Your differentiator and position in the market will identify where you throw anchor in their mind, while your story will cement it there.
Your strategy and story will go a long way in determining how you appear. When you know who your audience is, you know what attracts them. From your logo to your image style, your audience should be attracted to how you present and should see themselves in the look and feel of your visual identity.
While your brand identity determine the look of your website and brand visuals, your strategy will dictate your language, what you say and how you say it. In Brand Execution, your identity and strategy come together so your audience is attracted how your brand looks, but impressed by your substance and understanding.